Beyond the Lawn: Redefining For-Sale Signs in Ottawa Real Estate
Written by Ian Charlebois
Question:
Is the presence or absence of a for sale sign significant when putting a home on the market in Ottawa?
Ian's Answer:
To me, our for-sale signs convey a rich narrative. They symbolize the culmination of someone else’s journey collaborating with me and mark the beginning of a new chapter for another family.
When I ventured into real estate, I realized the importance of standing out. I brainstormed ways to leave a lasting impression on every individual I encountered. Recognizing that much attention revolved around for-sale signs throughout the sales process, I saw an opportunity to elevate this seemingly mundane element.
Inspiration struck when I contemplated how to transform the standard plastic lawn sign into something visually striking yet incredibly functional. I aimed to make a significant impact while maintaining elegance and respecting the homeowners who entrusted me with their property.
The solution was clear:
1. Implement a solid wood design
2. Provide instant access to listing details and photos via text
3. Offer free mortgage pre-approval for buyers, enhancing credibility to our sellers
While it might seem like just a sign to some, to me and those who encounter it, it represents a distinctiveness born from deliberate design. This approach has resonated since 2008, earning praise from both fellow realtors and consumers alike.
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